The first part of my career, I was a failure. From 2003 to 2009, I failed at everything I tried. I was broke, in debt, completely lost, and sleeping on a friend’s couch in New York City.
Somehow, that guy became a startup executive. Over the next decade, I went from entry-level sales to Chief Revenue Officer and helped build two companies in NYC and LA worth billions of dollars. By every definition I’d grown up with, I had made it.
Then I threw it all away. On December 15, 2018, I had a panic attack so severe that my wife Jennifer called 911. An hour of hallucinations and screaming told me what I already knew: the life I was winning at was killing me. The following Monday, I gave my notice.
The solo years
I started writing online about the things I’d learned the hard way. People read it. Over the next seven years, that turned into an audience of about 1.5 million, a newsletter of 200,000, and a business that earned $15 million with no employees.
The business worked because it stayed small. I sold a few things well instead of many things badly, and said no to nearly everything else.
Now
In 2026, I left social media and took a year off. I write in the mornings, walk in the afternoons, and I’m working on my first book about building a great business and a great life at the same time.
This site is where the writing lives. Thanks for stopping by.
Cheers,
